Fortnum & Mason

At Fortnum & Mason we are passionate about the search and provision of extraordinary food, joy-giving things, unforgettable experiences and exceptional service.

First founded in London in 1707 after Queen Anne gave her footman, William Fortnum, permission to sell on discarded candles from St James’s Palace, Fortnum’s has been privileged to hold several Royal Warrants and to uphold many traditions, while embracing innovation on a highly entrepreneurial basis, in a bid to not only make every day special, but to stay relevant and true to its extraordinary and highly distinct, imaginative and playful brand.

By joining us, you’ll be part of an ambitious team focused on creating original and joyful experiences, making the everyday special for our guests and customers.

In return, Fortnum & Mason offer exciting opportunities within a wholly unique and rewarding place to work.

Job Overview

The role is paramount to the future success of Fortnum & Mason. You will be responsible for the planning and management of a number of key digital marketing channels to deliver on a range of KPIs for both brand awareness and online traffic.  Channels include Paid Social, Affiliates and Connected TV. You will also support with strategic planning and budgeting.

Responsibilities

• Responsible for the in-house management of Paid Social across multiple platforms. This includes budget management against target, creative/copy analysis and ongoing optimisation.
• Responsible for the management of the Affiliate network, optimising commission and booking in tenancy where relevant.
• Accountable for the growth and development of the direct report
• Ensure creative for all channels (notably Paid Social and PMAX) is up-to-date and serving the purpose.  Work closely with Marketing to launch on time and deliver against the targets.
• Daily channel analysis and continuous optimisation for KPI success
• Agency management to ensure reports are delivered and optimisations implemented in a timely manner
• Support the Head of Digital Marketing in delivering the wider digital strategy
• Support the team in the management of the PPC campaigns across Search, Shopping and PMAX.
• Liaise with the marketing, buying and trading teams to ensure campaigns and new product development is supported at a suitable level across multiple channels
• Feed management
• Build testing matrices to grow and evolve channels
• Monitor competitor marketing activity globally
• Weekly/Monthly performance and optimisation updates for the wider team

Requirements

• 4+ years in digital/performance marketing with hands-on specialist channel knowledge for the channels mentioned
• Meta ad management experience is crucial
• Experience in Google Analytics or Adobe Analytics
• Experience in feed management is required
• Data-orientated approach with excellent attention to detail
• Advanced Excel and analysis of large data sheets is required
• Proven success in delivering results against a forecast
• The ability to think commercially and creatively
• Understanding of different attribution models
• Technical aptitude and experience in troubleshooting technical issues
• A real passion for digital marketing and the luxury food & drink industry