Fortnum & Mason

Fortnum & Mason is passionate about the search and provision of extraordinary food, joy-giving things, unforgettable experiences and exceptional service.

First founded in London in 1707 after Queen Anne gave her footman, William Fortnum, permission to sell on discarded candles from St James’s Palace, Fortnum’s has been privileged to hold several Royal Warrants and to uphold many traditions, while embracing innovation on a highly entrepreneurial basis, in a bid to not only make every day special, but to stay relevant and true to its extraordinary and highly distinct, imaginative and playful brand.

By joining us, you’ll be part of a passionate and ambitious team of people who are focused on creating original and joyful experiences, making the everyday special for our guests and customers.

In return, Fortnum & Mason offer exciting opportunities within a wholly unique and rewarding place to work.

Reports To

Head of Digital Marketing

Job Overview

At Fortnum & Mason we have a new and exciting opportunity available in our Online Team as Performance Marketing Manager.  You will be responsible for the management of our Search channels (both Paid and Organic) at a time where growth of the Online business is paramount.  You will effectively own and manage significant budgets with an agency for executional and strategic support.

Responsibilities

-        Responsible for the delivery of the PPC (Search, Shopping and PMAX) and SEO channels end-to-end

-        Use analysis and auditing tools for SEO where required and work closely with multiple departments (namely Trade, Copy, Buying and Development) to implement changes

-        Daily channel analysis and continuous optimisation for KPI success

-        Agency management: ensuring the reports are delivered and optimisations implemented in a timely manner

-        Strategic accountability: planning and building customer acquisition and retention campaigns in-line with the annual forecast

-        Support the Head of Digital Marketing in delivering the wider digital strategy

-        Weekly performance reporting and analysis for incremental growth, globally

-        Liaise with the buying and trading teams to ensure new product development is supported at a suitable level across multiple channels

-        Build testing plans for incremental growth for Paid Search

-        Support in growth projects across the business, with Search channels being not only key in delivery, but also in discovery

-        Monitor competitor marketing activity globally

-        Weekly/Monthly performance and optimisation updates for the wider team

-        Ongoing insight into the search and wider online landscape to understand audience trends and motivations. Be the team’s expert voice in an ever-evolving world of Search.

Requirements

-        4+ years in digital/performance marketing with hands-on specialist channel knowledge for the channels mentioned

-        Experience in Google Analytics or Adobe Analytics

-        Use of Botify, AHREFS or similar SEO tools would be beneficial

-        Experience in feed management and optimisation is crucial

-        Data-orientated approach with excellent attention to detail

-        Advanced Excel and analysis of large data sheets is required

-        Proven success in delivering results against a plan

-        The ability to think commercially and creatively

-        Understanding of different attribution models

-        Technical aptitude and experience in troubleshooting technical issues

-        A real passion for digital marketing and the luxury food & drink industry

We are committed to developing your career and nurturing your talent, regardless of age; disability; gender reassignment; marriage and civil partnership; pregnancy and maternity; race; religion or belief; sex; sexual orientation. We respect and embrace each other's differences, to create a truly inclusive environment.

In the last year alone, our people have been recognised and celebrated, winning awards for their outstanding contributions to Retail, Technology, Global Hospitality & Tourism, Visual Merchandising & Display, Customer Service and Local Community Awards.

In return, we offer:

• A competitive salary

• A generous store and restaurant discount of up to 40%

• 25 days holidays pro rata (excluded bank holidays) and an extra day off for your birthday

• A fantastic subsidised staff restaurant which uses Fortnum’s ingredients

• A range of opportunities to develop and grow personally and professionally

• Excellent pension scheme