Head of Marketing Operations – 6-month Maternity Cover 

We are looking for an interim Head of Marketing Operations to support the Director of Marketing and Communication and the wider marketing team oversee the planning and implementation of communication activities across all channels.  The role plays key part in ensuring Fortnum’s delivers powerful marketing campaigns on time, within budget and to a consistently high quality with actionable learnings for future optimisation.  

Direct Reports:  

• Retail Marketing Manager 

• Hospitality Marketing Manager 

• International Marketing Manager 

Key Interfaces:  

• Internal stakeholders - Online / PR / Brand / Partnership / Buying / Merchandising / Retail / Hospitality / International. 

• External agencies -media and advertising agencies. 

Key accountabilities:  

• To be instrumental in delivering insight led, highly creative 360 marketing and communication plans and campaigns to ensure Fortnum’s is more relevant, to more people, more often and meets a set of clear strategic, commercial and customer objectives.  

Working with key stakeholders across the business including:  

•   The buying and Merchandising departments to ensure marketing strategy and product messaging represents the very best Fortnum’s has to offer.   

• The Online, Retail, Hospitality and International functions to ensure we are telling our brand, category and product stories in a way that is coherent and will inspire and excite our customers.  

• The internal copywriting team / design function and owned channel leads (online, e mail, social) to ensure that marketing strategy and brand messaging is run to an agreed process and is producing high quality creative work consistently for all owned channels.  

• External agencies (comms and media) to ensure that our paid / ATL channel strategy is working as hard as it can for the business.  

• Project owners across the business to ensure the Marketing & communications annual budget is effectively, responsibly and pro-actively managed with a strong ROI. 

Responsibilities:  

• Run the campaign development process that includes all relevant areas of the business to bring Fortnum’s marketing plans to life in the most compelling way possible.  

• Managing the Marketing plans with the team, drawing knowledge into the marketing department from across the business ensuring the very best category and product stories are promoted through creative campaigns that inspire customers and colleagues.  

• Work with the online team to ensure that our digital channels, both owned and paid are as effective as possible.  

• Ensure marketing managers across the retail, hospitality and international channels have the tools and support they need to do the very best work for Fortnum’s across their areas.  

• Gain an in-depth knowledge of marketing trends and information and insight around competitive behaviours to share with teams.  

• Ensure ROI on all campaigns is reviewed and lessons learnt for the future.  

• Work with internal stakeholders to maintain an employer brand strategy that helps lift Fortnum’s above the competition as an Employer of choice across diverse communities.  

Profile / skills: 

• A dynamic, flexible, multi-channel communications professional with broad all-round marketing & comms experience and a strong strategic focus.  

•  A real focus on structure and process and an ability to instil this into a multi-functional team to liberate people’s absolute best work.  

• Strong leadership experience of working within a multi-functional marketing communications team & evidence of building a high performing team culture.  The role requires coordination with the wider marketing team and the ability to take the lead in team meetings. 

• Strong creative mindset and desire to push creative boundaries for maximum business results, allied to a data-orientated approach with a desire to consistently improve results.  

• Excellent interpersonal skills, strong written communication and presentation skills, comfortable with presenting to small and large groups across all areas of the business.  

• Ability to manage healthy debates and bring teams together to achieve positive business solutions.  

• Financially literate, the role requires management of the campaign & media budget and analysis and optimisation of the wider marketing budget, and to be first point of contact with the commercial finance team. 

Personal qualities:  

• Collaborative and caring, with the ability to find joy in the everyday. 

• Positive, can-do attitude. 

• Passionate, ambitious, with a love of learning & takes pride in all they do.  

• Tenacious, pro-active and self-motivated, able to work independently and as part of a team.  

• Attention to detail, always looking to improve things. 

• Enjoys working in a fast-paced environment. 

• Strong multi-tasking abilities and with an ability to prioritise, work to tight deadlines in a calm and effective way.  

• A real interest in creativity, food, drink, and all things retail.  

We are committed to developing your career and nurturing your talent, regardless of age; disability; gender reassignment; marriage and civil partnership; pregnancy and maternity; race; religion or belief; sex; sexual orientation. We respect and embrace each other's differences, to create a truly inclusive environment.

In the last year alone, our people have been recognised and celebrated, winning awards for their outstanding contributions to Retail, Technology, Global Hospitality & Tourism, Visual Merchandising & Display, Customer Service and Local Community Awards.

In return, we offer: 

• A competitive salary
• A generous store and restaurant discount of up to 40%
• 25 days holidays (excluded bank holidays) and an extra day off for your birthday
• A fantastic subsidised staff restaurant which uses Fortnum’s ingredients
• A range of opportunities to develop and grow personally and professionally
• Excellent pension scheme